Editor's introduction: With the rapid development of Internet platforms, various social and e-commerce platforms are constantly bulk sms service developing and updating, and the platform of Xiaohongshu is no exception. The author of this article made Xiaohongshu by experiencing Xiaohongshu products. The physical examination report of book products, as well as the analysis of competing products on other platforms, analyzes the functions of Xiaohongshu products in detail, let’s take a look, I hope it will be helpful to you. Xiaohongshu has changed from overseas shopping and sharing to the bulk sms service establishment of self-operated bonded warehouses, and then to "good things" becoming "good life".
The transformation of community content from items to lifestyles makes it possible for more people to make consumption decisions. It bulk sms service has its own "grass planting" gene, rich long-tail content, high search engine accuracy, high user satisfaction, and gradually enriched note categories, but it is difficult to form a closed loop of planting grass-pulling weeds, resulting in frequent e-commerce. hindered. Through the experience of products, this article aims to understand how the community atmosphere of Xiaohongshu is established, the current commercialization logic and its problems, and bulk sms service the traffic distribution mechanism. Explore the characteristics, advantages and disadvantages of each product, and focus on the search-planting-purchase link, dig out the blocking points and make suggestions. 1.
Core viewpoints 1. Product Overview Xiaohongshu product positioning: lifestyle sharing platform, consumption decision portal, overseas bulk sms service commodity purchasing platform, content marketing matching platform. Profit model: In 2021, Xiaohongshu's revenue is mainly composed of advertising and e-commerce, and the share of the two is 80% and 20% respectively. In terms of advertising, Xiaohongshu launched the "Dandelion" content matching and trading platform, and took 10% of the service fee from the trader's order. Traffic distribution logic: The two cores are content tag matching and social relationship bulk sms service chain recommendation. It has equal distribution, high cost performance and long tail effect. Planting grass marketing logic: Through Consideration (planting grass),