Important keywords and phrases will provide initial direction at the start of a linking campaign and aid in the development of the overall strategy. Securing real links leading to real results requires an overall strategy which, like any marketing campaign, will require market research. Competitive analysis informs linking strategy A successful marketing initiative includes competitive analysis, as well as link building. Competitive analysis makes for a lasting link campaign - and I don't mean to just copy your competitors' links.

Proper analysis reveals: the types of pages that perform well in search. competitors' strategies and tactics. level of competition for various keywords and phrases. average number of linking root domains among competitors. top performing fax number list competitors in research. hidden or unknown search competitors. content opportunities and gaps. partnerships and relationships with competitors. Planning a print ad campaign requires you to consider the competition -

how much they spend, where they place ads, the message of their ads, etc. Link campaigns are no different; ongoing competitive analysis guides decision-making and strategy. If SEOs want to be successful in search (and link building), they need to understand what works and what doesn't for the competition.